Italian Hotel Groups

Italian Hotel Groups – Italy

Key Service: Strategic Advice
Location: Italy
Product: Development Plan, Support for the Growth

Overview

Three Italian hotel groups with the intention of enhancing their brand from a regional dimension to that of hotel chains of national calibre.

Solution

The hotel groups changed their brand and chose a different market positioning.

Implementation

Horwath HTL assisted 3 Italian hotel groups developing their growth strategy in Italy through strategic guidance and business planning, supporting the analysis of market opportunities, identifying expansion goals and reviewing their corporate organization.​