Heinz Wehrle, of Horwath HTL Switzerland has written a report which investigates what value there is for national OTAs within the Swiss market, in a world of fierce competition amongst online booking platform.
The report takes into account the perspective of hoteliers and how national OTAs might be beneficial for their business. It reveals that national OTAs have to create additional products and offers to be successful and to differentiate themselves from the international players.
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